We all know that prospecting or networking is where it’s at. However, on social media you must be posting valuable content.
It may be simple (or easy), but you also have to be strategic about it these days. Just posting random stuff on Facebook won’t really help you grow your business.
Over the years I’ve seen (and made myself) some of these social media content mistakes you’re about to learn.
5 Biggest Social Media Content Mistakes
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SOCIAL MEDIA CONTENT MISTAKES #1: POSTING TOO MUCH ABOUT PRODUCT
When you first start in network marketing, you’re crazy excited! You’ve started a new business, you’re loving the products. And of course, you wanna scream to the world about it.
I totally understand that, because I’ve been in the exact same position. However, the problem is – people don’t care. Sorry to break down the truth for you, but that’s the sad reality.
My friends didn’t care about my business. They thought it was a scam, so none of them supported me in my new endeavor. The same thing applies to social media.
You have to have a nice balance between promotion and value. When people come to your social media profiles, they’re only asking “what’s in it for me?”. And if all you’re doing is posting products, people will leave and find someone else. This way you’re losing potential customers / business builders.
SOCIAL MEDIA CONTENT MISTAKES #2: PROMOTING TOO MUCH
This is practically a very similar mistake to the first one. If I look at your social media profile and all I see is you promoting your products or business, I’ll leave.
A lot of the times people create content and promote ALL THE TIME. You gotta have a balance. Your social media profile shouldn’t look like a billboard.
SOCIAL MEDIA CONTENT MISTAKES #3: TREATING PERSONAL AS BUSINESS
Never treat your personal profile as a business page. On Facebook you have a personal profile and a fan page. Be sure to treat them separately. Personally, I’m using both for my business. And I tend to post different content there.
For example, I generally never post anything super promotional that looks like an ad on my personal profile. That type of stuff will always work better on the fan page, because you can run ads to it.
On my personal profile I can post something fun and entertaining. Whereas, I usually don’t do it on my fan page, because it’s mostly focused on the business.
SOCIAL MEDIA CONTENT MISTAKES #4: POSTING TOO MUCH
Another huge mistake most people still fall for. On Facebook a few years ago it used to be normal to post 3-5 times a day. And I used to do that too, because it worked. That’s how the algorithm was back in the days.
Right now things have changed, and people no longer want to see a ton of content from you. These days it’s all about the quality versus quantity.
Of course, it depends on the social media platform you’re using, but in general, posting less is more effective. And if you think about it, whenever you post less, you tend to give your content more thought and effort. As a result, the quality is so much better.
SOCIAL MEDIA CONTENT MISTAKES #5: MEANINGLESS CONTENT
On social media your content has to do three things – educate, inspire or/and entertain. Before posting any piece of content, look at it and think if it falls under any of these 3 categories. If it doesn’t, don’t post it!
I see a lot of people asking random questions, posting stuff nobody cares about. And although, it may sound harsh, it’s true.
Remember, your audience is always asking the same question “what’s in it for me?“. You are creating content for THEM, not for you; so think twice before you post anything.
More Resources to Help You Grow Your Business:
Attraction Marketing Virtual Summit – Learn More Here
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Brand Foundation – Learn More Here
Attraction marketing can be best implement alongside with personal branding. It certainly does take the time to build a brand that is going to stand out and make a huge impact. And if I were to choose one person who’s extremely knowledgable in this is my good friend Julia Baxter. I’ve personally got to work with her and she gave my brand a nice upgrade and more clarity. So if you’re at a point when you need a change, get your hands on this course. This will be by far one of your best investments!
Wanna Know What Tools I Use to Build My Business?
- My Ultimate Tool Kit – I get asked a lot as to what exactly I’m using to grow my brand and my business, so I’ve put together one page where I shared everything I recommend. Hope you enjoy it!
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