What are the real benefits of content creation and can it really impact your business in a positive way?
I have always been a big believer in content, because it’s one of the best ways to generate leads and grow your business. And it’s the only way to generate leads unless you do paid advertising.
Even when you do ads, sometimes it’s better to send people to content. There are certain benefits in doing so, which I’m gonna share in this post.
No matter which platform or strategy you intend to use to build a business, whether it is Instagram, Facebook, Blogging, Video marketing, everything is content.
There are 7 key benefits of content creation that I learned from Mark Harbert on one of his webinars a couple months back, so wanted to share them with you.
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1.Content allows you to soften people to you before buying something. We all know that people buy from those they know, like and trust. That’s exactly what content helps you do. They won’t buy from a random stranger that they see on a street. They also won’t buy if you just pitch them your “ground-floor” opportunity on Facebook.
Through content creation you actually share value that’s gonna help your audience. And they will remember you as someone who helped them in some way rather than someone who’s trying to make a quick buck on the Net. This is very powerful when it comes to growing your business in the long run.
2.People can get to know you through your content or even on your blog in general. Most likely you’ll have an “About Me” page just like this one, where people can read more about you, what you do, and how you can help them. This benefit is really close to the first one. You share stories through the content, such as in videos or even on webinars is you host your own ones.
In the video below I share 5 more very important benefits of content creation that you must know, if you’re serious about building your business using the Internet. And especially if you’re thinking long term.
7 Benefits of Content Creation
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