The question that I get asked a lot is – do you need to have all social media channels setup for business when you’re just getting started and do you need to use them all?
See, there are SO many different social media channels that you can market your business on. There’s Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, Periscope, Snapchat, Meerkat, Blab. And trust me, there’s gonna be a lot more of them. The Internet is evolving and people are always coming up with new ideas for social media channels.
So should you use them all? Of course, not! Especially if you’re brand new to the online marketing. I recommend to pick 1 or maximum 2 social media channels and focus on mastering them. Don’t spread yourself too thin. You won’t have time to work them all.
I did try to do everything all at once, and it didn’t really worked out for me. So don’t make the same mistake. Pick any social media platform that you resonate more with.
So let me give you an example, if you’re in health and wellness industry, you can do very well in places like Instagram or Pinterest, because these social media channels are focused on visuals, so you can share fitness tips, you can share different recipes (which are HOT on Pinterest), and all kinds of stuff related to that. People love it!
Do You Need All Social Media Channels?
Now, let’s say you’re a blogger, and you wanna get some more traffic to your blog. Twitter is a great way to do that. You can setup some pretty cool automation strategies, like auto-messaging people who are following you (using Crowdfire), you can simply share your blog posts on Twitter and use some relevant hashtags to get more exposure. You can also do advertising there if you want to (but I’m not talking about it in the video above, I’m talking just pure social media strategies).
What’s a good about Twitter and a lot of people do like it is that you only have 140 characters and you don’t have to put out there big pieces of content. You can post quick tips about business, quotes, some images (they get a lot more engagement than anything else).
You can also network with people on Twitter that are in your niche. There are hundreds of millions of people over there, so I don’t think you’ll ever run out of prospects to talk to. Take advantage of hashtags, so you can find targeted people within your niche. You can also target leaders and well-known authorities and connect with their followers (e.g., Eric Worre, Todd Falcone).
The good thing about Twitter (they just released this updated a couple months ago) is that there’s no character limit for message, it used to be 140 like a tweet, but you can send longer messages now.
All of the social media channels are pretty much similar, you can apply similar strategies – you gotta put the content out there, you gotta build your audience by reaching out to people and attracting them to YOU and generating leads for your business.
Some closing points for you – setup all of the social media channels that are out there, put your profile picture there, some information about you, your blog link or a capture page link. Just get them out there, and pick 1 or 2 that you’re gonna focus on. Don’t over-complicate things, don’t frustrate you with all the content that you have to put on all the social media channels. Focus on one thing at a time.
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