What should you be doing with Facebook live videos? Is there any way to repurpose them, or you just need to leave them as they are?
I’ve been asked this question multiple times over the last few weeks, so I wanted to share my detailed answer in this post and video.
As you may know by now, Facebook has a very cool feature called Facebook Live stream. All you do is you click on a button on your mobile phone, and people see you LIVE. Pretty awesome.
But what’s next? Do you simple leave them on your Facebook profile or fan page, or you put them on YouTube or in your blog posts? That’s what I’m covering in this post and video.
Facebook Live Tips Free Training
Prior to getting started doing live broadcasts on Facebook, I knew I had to get trained how to use it properly. I don’t know about you, but I’m the type of person that wants to know the details before doing anything.
There’s SO much you can do with Facebook Live Stream, because it’s available now both on your personal page and fan page. You get to choose where you wanna use it. But it’s by far one of the BEST ways to engage with your friends and followers, because they get to see you LIVE. Super powerful to build rapport and trust with new people. Especially if you’re very active with building your audience on Facebook.
Right now Facebook Live Stream is very similar to Periscope, but it just makes sense to go live on Facebook if your entire audience is there. I’m not saying that Periscope is dead. It’s not. But it takes time to build a following there. So if you’ve been doing this on Facebook, DO Facebook broadcasts. They definitely get more attention than even regular Facebook videos.
There’s a free training that I’ve gone through that has helped me a lot in understanding some technical things about Facebook Live Stream and how to get more engagement through it.
First of all, you have to identify what is it that you’re doing with content. What’s your content marketing strategy? Are you blogging? Do you post videos on YouTube? Or are you just focusing on building up your Facebook profile or fan page? Once you get that, it’s easier to see whether you need to repurpose your Facebook Live videos.
Me personally – I create a lot of content on Facebook, as well as I put videos on YouTube, and I do blogging. In terms of Facebook live videos I do them every single day. However, I don’t repurpose them just because of my content strategy. I use Facebook live videos to engage with my audience, to share some great tips with them on building a business.
But there are some awesome ways how you can use your Facebook live videos, and repurpose them into your blog posts, or your YouTube channel. This will help especially if you don’t want to create as much content as I create (because it does take some time and a little bit experience). I definitely recommend doing that when just getting started, so you can kill 2 birds at once with live stream technology AND blogging. I share these methods in the video below.
What to Do With Facebook Live Videos
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