How to Overcome the Fear of Video Marketing

How do you overcome the fear of video marketing?

How do you increase your level of confidence?

That is something a lot of people struggle with. A lot of people that I know are introverted and not really comfortable with getting in front of the camera to record a video. That was me in the beginning too.

What’s that magic trick that you have to do to get over that fear?

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If you’re ready to start cranking up videos like a beast, you gotta have people watch them. You gotta be growing your audience to get your message out there (and well, to make money). If nobody knows you, how are you gonna be making money?

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So when it comes to overcoming your fears with video marketing, I always recommend one thing – just do it! You may think “well, easy for you to say – you’ve done lots of videos…“. You’re wrong! I was the most terrified person when I had to record videos in the beginning. I would sit for hours thinking about how to get it going. And then just stood up and left my computer with ZERO videos. Can you relate?

It’s definitely not easy. If it was, everybody would do it. I know a lot of people, but not everybody is recording videos. People are just scared. And I get it. That’s totally not something people do in their life. I didn’t record any videos when I was studying at school. But I do know one thing – every single successful marketer does videos to grow their business.

You have to just get over yourself, click on the “record” button and start talking. It wouldn’t be that difficult for you if English is your first language. And if it’s not (like in my case), you have to start with recording short videos – a minute or less. That’s all it takes. How do you do that? Read a book. Go to a webinar. Go to a live event. Read an article on the Internet. Take some notes. Share your notes in a video. That’s it!

Yes, in the beginning you’ll be terrible (sorry, but that’s true). My first videos suck. But you have to suck to get better. This applies to everything, and especially to video marketing. The more you do it, the better you become. Up to this day I’ve recorded probably around 300 or more videos. Practice won’t make you perfect, but it WILL make you better.

In the video below I share some more tips on how to overcome the fear of video marketing, as well as how to become more confident at it.

Overcome the Fear of Video Marketing

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jelena ostrovska






Jelena Ostrovska

Skype: helen_ostrov


“I help entrepreneurs create a successful brand online using social media & blogging.”

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