What is a Lead Magnet? You’ve probably heard that term a lot if you’ve been in internet marketing industry for any given time. It’s also known as a free giveaway.
So in this blog post I’m going to talk about what is a Lead Magnet, how to create a Lead Magnet, and why do you need one.
What is a Lead Magnet? Simply put, a lead magnet is a short piece of information, a piece of value, that is put together in a form of a Free PDF Report, or an eBook, or it may also be a video training, or even a video series. It is totally up to you, how do you want to deliver it to your audience, but you MUST have it.
Now what if you’re brand new? Where do you get the content to create a Lead Magnet? In the very beginning you can certainly use a Done For You free giveaway, using a system like THIS one. If you’re marketing on Instagram, or on Twitter, you can do that.
BUT! If you’re starting your own blog, you simply CAN’T use someone else’s training.
The answer is pretty darn simple. What is the number one reason why you create a blog?
You got it!
To Brand YOURSELF!
Your blog is a way to position yourself as an expert in any niche that you choose. Your blog is your “home” online. People come to your blog to learn what YOU are all about, what can YOU give them, how can YOU solve their problems.
And let’s say, you have a lead magnet that another leader has created. Your audience will clearly be confused. They see YOU on your blog at first, but in the lead magnet they see someone else.
I made that mistake in the beginning myself. Don’t make it!
So let’s take a look at another situation. What if you’re just getting started, and you’re about to choose a marketing strategy. You figure out that you’re pretty good at writing, so obviously you will choose blogging, right?
The number one thing of every blog is to generate leads. Now you need a lead magnet. You can’t simply invite people to join your newsletter (especially if you’re brand new). And today people don’t like the overload of emails. They like free stuff! So you have to give them something for free, of value, in exchange for their email address.
But how the heck do you create this lead magnet if you’re brand new?
Pretty simple. It is much more simple if you’re using a system like MLSP, which offers you the whole training library – years of content, that you can use right away! So what do you do? You choose any training, watch it, take notes and then summarize it in your own words.
Here’s a good example – “5 Steps to Setup Your Blog From Scratch”. And put it into PDF report or even into a video series.
Would your target market want it? Of course! Most people are not technical, and they’d love to know that kind of information.
So there you have it, this is everything you need to know in order to create a catchy lead magnet for your blog!
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“I help entrepreneurs create a successful brand online using social media & blogging.”
P.S. If you’re still struggling to generate Leads and Sales for your home business, CLICK HERE to get access to the exact blueprint that All Top Earners use.
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